Dr. Lim Kim Yew is an Associate Professor at the Faculty of Business and Communications  INTI International University, Malaysia. He has received his Doctor of Philosophy in Management and Master of Technology Management from Universiti Teknologi Malaysia. He obtained his  Bachelor of Arts (Hons)  in Social Science from Universiti Kebangsaan Malaysia. Prior joining the education industry, he has more than 20 years of corporate managerial experience in several public listed companies in Malaysia. His areas of research interest are marketing management, organizational behavior, technology management and innovation management.  He can be contacted at email: kimyew.lim@newinti.edu.my.